WHAT IS NEUROCOACHING?
Neurocoaching (aka ‘brain-based’ or ‘neurocoaching) is an emerging evidence-based approach in coaching, fusing insights and principles from social- and cognitive neuroscience, positive psychology, cognitive behavioural therapy (CBT), coaching practice and other disciplines. This new multidisciplinary approach enables coaches to consider, manage, and influence the underlying neural processes that drive emotions, thoughts, and behaviour, when working with a client. It also enables coaches to guide and support their clients in what Jeffrey Schwartz, neuropsychiatrist, author and internationally recognised expert in neuroplasticity, calls “self-directed neuroplasticity” (SDN).11 SDN is a process of intentionally changing our brain structures and functions by using various techniques and tools.
HOW DOES NEUROCOACHING WORK?
To understand neuro-based-coaching, it makes sense to first clarify what coaching is. Traditionally associated with sport, coaching has in recent years become very popular in just about every sphere of life, including business, leadership, personal development, financial management and relationships. With professional coaching being a young and fast-growing industry, people are sometimes uncertain about the differences between professional coaching and related professions such as mentoring, counselling, therapy, consulting and teaching.
In essence, coaching is a collaborative relationship between a coach and a coachee (client) where the coach acts as a thinking partner, accountability partner, creative partner, and - very importantly - an engaged listener. At times and depending on the type of coaching, a coach may also briefly assume the role of supporter, motivator or even ‘devil’s advocate’.
Unlike a mentor, teacher or consultant who often provides answers and solutions to address their client’s needs, a professional coach will use questioning, active listening, and close observation to guide and support a coachee to gain new insight, set goals, develop action plans, and achieve the transformational change they seek. Coaching is about asking, not about teaching, selling or telling
Research has shown that the human brain is naturally wired to search for an answer when asked a question. When we are asked questions that provoke new thinking and perspectives, the brain releases a flood of neurotransmitters while different brain regions become activated as it seeks for an answer. This activation of different brain areas leads to much deeper levels of discovery and learning than telling, sharing information, or being provided with the answers. Being asked questions gives a coachee the opportunity to generate and own their solutions, a dramatically different process and outcome compared to being told what to do. As a strategy or practice to facilitate personal growth, professional coaching – with its emphasis on asking and co-discovering – is thus closely aligned with how the brain learns and develops best.
HOW IS NEUROCOACHING DIFFERENT FROM NLP?
Neuro-based coaching is NOT just another term for the application of neurolinguistic programming (NLP) in coaching. Although some of the terminology, tools and techniques may overlap, neurocoaching and NLP are essentially two very different approaches.
While NLP – which first emerged in the 1970’s – contains the word ‘neuro’ and some NLP practitioners have started to incorporate elements of social and cognitive neuroscience into their work in recent years, NLP in its original form is not science-based, it is not evidence-based, and it has no direct relevance to the brain or neuroscience. Instead, it is an experiential approach which, in spite of numerous attempts over the last fifty years, still lacks empirical evidence to support the major claims made by some of its proponents.
Neuro-based coaching, while being a much newer approach in coaching, is predominantly science-based as it seeks to incorporate what neuroscientific research is discovering about the human brain, into coaching practice.
NEUROCOACHNG PROGRAM
If you’re looking for change, growth, improvement, better results, breakthrough or personal development, life coaching always delivers. That’s why elite athletes and executives the world over get a coach… and now those tools are available to you via neurocoaching.
Life coaching steals the all the best from counselling, psychology and human behavioural science and frames them extraordinarily well. Every coaching conversation is totally judgment free and outcomes focused. It is all about empowering you and your team to find the gold inside and become great. It is highly personal and tailored to your journey.
People come to us for coaching from all manner of backgrounds: parents who want better skills to cope with their growing responsibilities; managers wanting to get more from the team; professionals looking to prepare for the next step in their career; teachers, nurses, psychologists, pastors and social workers who want better skills to help people. Our coaches work with youth, young marrieds, business owners, entrepreneurs, career professionals, executives, CEO’s, athletes, military officers, returned soldiers, people in recovery, ex-addicts, ex-offenders and the long term unemployed - anyone can sign up irrespective of their gender, nationality, age, education, career or socio-economic status.
Coaching is a relationship, a series of conversations between two peers. Coaches are not your counsellor or therapist. They are not there to give you counsel or advice, but rather to explore issues, ask insightful and challenging questions, offer their observations and insight and then help you come up with outcomes, actions and change as you’re ready. Working with a Neurocoaching coach will generally start with either six sessions (which are 45-60 minutes long), or unlimited sessions over 2 months. We review regularly to make sure you’re getting what you expected. That having been said, where appropriate we do develop longer term relationships with people, companies and other organisations and to walk with them through more complex change.
Our coaches are happy to meet with clients almost everywhere you can meet people: cafes, restaurants, boardrooms… anywhere we can get some privacy and communicate. After the first couple of meetings you may choose to use phone, skype or google+ hangouts as alternatives.
NEURO-COACH TRAINING
Our coach training is modular so you can do as little or as much as you like. Each module builds on the content covered in the previous modules. Explore the tabs below to discover what is covered in each module.
The coach training is evidence based and research backed with the latest from neuroscience and psychology. We avoid focusing too much on complicated models and theories, but instead give you applicable ways to use them.
The first module provides language and understanding around the best available coaching skills and tools used in affecting a journey of transformation. The focus of this course is on setting up the coaching relationship and the coaching session, as well as learning seven powerful tools from the realm of human behavioural science that can be used to close the gap between the client’s current and desired reality and facilitating genuine transformation.
CREDENTIALS :
All our training is fully accredited (ACTP) with the International Coach Federation (ICF). We have a team of outstanding coaches and coach trainers.
Neurocoaching Trainer packages relate to obtaining an ICF credential via the different ICF Credential Pathways:
Associate Certified Coach (ACC)
Professional Certified Coach (PCC)
Practitioner Coach (via ACSTH)
Professional Coach (via ACTP)
Professional Coach (via ACTP)
**Quest Neurocoaching provides a fully Accredited Coach Training Program (ACTP) comprising 128 hours of coach training that can take you right through to Professional Certified Coach (PCC) with the International Coach Federation (ICF). This will soon become known as ICF Level 2 Training ( our application is currently being assessed by the ICF). In addition to this, if you complete the first 3 modules of our training, this comprises a total of 77 ICF accredited training hours. We can issue you a certificate of ICF Approved Coach Specific Training Hours (ACSTH), and this satisfies the training hours requirement for the Associate Certified Coach (ACC) Credential. This will soon be replaced with Level 1 Training (our application is currently being assessed by the ICF).
NEUROCOACHING REFERENCES & READING LIST
References:
1 Costandi, M. (2016) Neuroplasticity - https://mitpress.mit.edu/books/neuroplasticity
2 Ackerman, C.E. (2021) What is Neuroplasticity? A Psychologist Explains - https://bit.ly/3AwR2Ra
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5 Lomas, T. (2019) Is coaching a positive psychology intervention? - https://bit.ly/3rkWgLJ
6 Ackerman, C.E. (2021) 25 CBT Techniques and Worksheets for Cognitive Behavioral Therapy - https://bit.ly/3ei9GmH
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9 Boyatzis & Jack (2018) The Neuroscience of Coaching - https://bit.ly/3xkLtn4
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11 Schwartz, J.M. (2003) The Mind and the Brain: Neuroplasticity and the Power of Mental Force - https://amzn.to/3qUBOkQ
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